Search Engine Optimization: A Case Study for A Legal Firm.
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Case Studies
Maximising Google’s P-Max campaign Effectiveness: Case Study for a Restaurant
New food and beverage businesses owners find it tough at least during the first few months of business where fixed costs keep accumulating and they have to make an impact to their top line fast. While there are several agencies serving the food and beverage industry, most of them are valued at a price point that adds to fixed costs for a couple of months and may end up adding more operating cost pressures. This article is targeted to business owners who have just started out and want to help their new customers find their shop, as soon as possible. Situation We were contacted by a friend (Jane) who had recently conducted a JV with a F&B owner and have set up shop near Lau Pa Sat (Singapore). The business owner (Mary) had some knowledge on advertising her business and so she instantly started new customer acquisition activities with Meta and Google Ads. She understood that good pictures attract customers through the door and was vested with a social media marketing agency providing 8 social media posts with promotion and content planning. When we were contacted, the business had the following collaterals ready: A working Website, a verified Google My business, a functional Social media calendar and a Google advertising account. The issue: Not enough getting conversions (from advertising) Diagnosis Our diagnosis found following gaps: In simplified words, this means that the digital customer journey has an opportunity to be improved. Advertising platforms were simply driving traffic to the website and couldn’t optimise towards signals which are more relevant to the business (such as telephone calls, whatsapp messages or emails). Solution We went in and fixed these matters in precisely 3 days or less. The process was: Results We work with strict provisions ensuring client’s data and privacy are protected and hence we invite our readers to get an ad-hoc consultation to get results sorted in a simple, no-hassle and proven to work method.
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The power of colour emotion in brand identity
Ever wondered why some cafes struggle while their competitors thrive? Is it because they’re overpriced? No. Is their food not good? They have years of culinary experience and use the finest and freshest ingredients daily. So, what could be going wrong? The answer lies in the colour. It’s a common oversight among startup brand owners to underestimate the significance of colour, often considering it the least essential aspect of their business. However, colour is not just about aesthetics; it has a profound psychological effect on those who see it. Just as you wouldn’t choose a bright red colour for your bedroom over a darker colour, the same principles apply to your brand. The right colour choices can significantly influence how your customers feel and act. Understanding this can lead to substantial growth and improvement for your brand, offering a promising future. Consider a recent case where a client looked to rebrand a bakery business and wanted to incorporate baby blue into its logo. Blue is commonly associated with competence, trust, reliability, and professionalism—attributes that don’t necessarily convey the warm, inviting vibe the bakery wanted. Here’s a brief look at the psychological effects of colour using the rainbow spectrum: Choosing the right colour is about more than aesthetics. It’s about aligning your brand’s identity with your audience’s emotions and perceptions. This understanding empowers you to create a brand that resonates deeply with your customers, putting you in control of their experience. The vision for the newly rebranded bakery was to evoke brightness, joy, and universal appeal. At the same time, they plan to incorporate healthier choices into their menu, making the offering a reliable source for their daily needs/consumption. To achieve this, we complemented baby blue with a secondary colour: yellow. Description: The logo samples above do not reflect the actual logo/business. Yellow is often associated with happiness, energy, and warmth, perfectly aligning with the bakery’s desired image. By integrating yellow, we created a balanced and appealing brand identity that resonated with customers, ensuring that the bakery’s vision was at the heart of the rebranding process. Reference: link
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