Creative

The power of colour emotion in brand identity

Ever wondered why some cafes struggle while their competitors thrive? Is it because they’re overpriced? No. Is their food not good? They have years of culinary experience and use the finest and freshest ingredients daily. So, what could be going wrong? The answer lies in the colour. It’s a common oversight among startup brand owners to underestimate the significance of colour, often considering it the least essential aspect of their business. However, colour is not just about aesthetics; it has a profound psychological effect on those who see it. Just as you wouldn’t choose a bright red colour for your bedroom over a darker colour, the same principles apply to your brand. The right colour choices can significantly influence how your customers feel and act. Understanding this can lead to substantial growth and improvement for your brand, offering a promising future. Consider a recent case where a client looked to rebrand a bakery business and wanted to incorporate baby blue into its logo. Blue is commonly associated with competence, trust, reliability, and professionalism—attributes that don’t necessarily convey the warm, inviting vibe the bakery wanted. Here’s a brief look at the psychological effects of colour using the rainbow spectrum: Choosing the right colour is about more than aesthetics. It’s about aligning your brand’s identity with your audience’s emotions and perceptions. This understanding empowers you to create a brand that resonates deeply with your customers, putting you in control of their experience. The vision for the newly rebranded bakery was to evoke brightness, joy, and universal appeal. At the same time, they plan to incorporate healthier choices into their menu, making the offering a reliable source for their daily needs/consumption. To achieve this, we complemented baby blue with a secondary colour: yellow.  Description: The logo samples above do not reflect the actual logo/business. Yellow is often associated with happiness, energy, and warmth, perfectly aligning with the bakery’s desired image. By integrating yellow, we created a balanced and appealing brand identity that resonated with customers, ensuring that the bakery’s vision was at the heart of the rebranding process. Reference: link

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Social Media Planning & Management

Creative Portfolio ForSG Digital Lock When it comes to social media planning and management, SG DigitalLock knows the importance of staying ahead. As an established brand in the industry, they have recently expanded their product category to include the innovative Automated Smart Hanger. Leveraging the power of social media platforms, SG DigitalLock can effectively plan their marketing calendars and engage their audience in advance, especially for events like exhibitions and showcases. Instagram Post: Event Promotion Post:

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Creative Portfolio – SG DigitalLock

Social Media Planning & Management When it comes to social media planning and management, SG DigitalLock knows the importance of staying ahead. As an established brand in the industry, they have recently expanded their product category to include the innovative Automated Smart Hanger. Leveraging the power of social media platforms, SG DigitalLock can effectively plan their marketing calendars and engage their audience in advance, especially for events like exhibitions and showcases.

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Creative Portfolio – Tiera Singapore

Branding and Website Design At our agency, we partner with TIERA to revolutionize their workflow, making it a seamless journey that’s efficient, captivating, and tailor-made for their user audiences. We are dedicated to creating design that not only appeals to diverse age groups but also strikes the perfect balance between their unique needs. With our expertise, we infuse each step of the process with an irresistible charm that captivates users of all ages and leaving a lasting impression on every user. Where Data Meets Irresistible Design When it comes to designing and branding, choosing Mister Marketeer is a game-changer. We harness the power of data to ensure your brand aligns seamlessly with the desires of your target audiences. With our cutting-edge analytics, we dive deep into consumer insights, uncovering what truly resonates with your audience. From captivating visuals to compelling messaging, our team of experts crafts a brand identity that speaks directly to the hearts and minds of your customers.

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Creative Portfolio – Nuvojoy Singapore

Social Media Planning & Management Social media management plays a crucial role in helping companies like Nuvojoy plan their clients’ calendars ahead, particularly when it comes to attending food fairs and events. By effectively utilizing social media platforms, Nuvojoy can proactively notify their existing and potential audience about the upcoming events and guide them to the designated location on the day. Social media provides a powerful tool for disseminating information, reaching a wide range of individuals, and creating a buzz around these occasions. Through strategic planning and content scheduling, Nuvojoy can generate anticipation and engagement, ensuring that their target audience is well-informed and excited about attending the food fairs and events. Why Choose Mister Marketeer? At Mister Marketeer, we bring years of experience to the table, allowing us to expertly design and plan strategies that align with the latest trends. We have our finger on the pulse of what’s happening in the market, enabling us to help brands effectively communicate their message to their target audiences. With our deep understanding of consumer behavior and industry insights, we can craft compelling campaigns that resonate and drive results. Social Media Ads & Google Creative Ads In today’s dynamic landscape, reaching your target audience through social media ads can be challenging. However, at our agency, we’ve cracked the code to engage and captivate your desired audience like never before. Gone are the days of relying solely on copy; we understand the power of a visual feast. Our team crafts a harmonious symphony of compelling copy and eye-catching visuals that leave a lasting impression on your audience.

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Creative Portfolio – Bonita Singapore

The Irresistible Drive Behind Bonita’s Website Redesign Bonita’s decision to renew its website was driven by its commitment to providing the best customer experience. After carefully considering the previous website’s performance and customer feedback, Bonita recognized the need for a fresh and updated online presence. Social Media Planning? A website is just a way to contact Bonita before customers enter the salon since it’s a service-type business. Their social media accounts, through the information and reviews posted there, would let them be trusted in Bonita’s service.  Moreover, we want the brand to be aligned so audiences can easily recognize it.

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